I enjoy creating products from scratch and improving existing ones. In simple terms
I design
web platforms
Every project is like a new little story:
unique starting points and tasks, but all with a happy end.
Innovative. Engaging. Modern
Increased managers' efficiency.
Swedish Cryptobank
Unisport A/S
Apr 2024 - CurrentAs a Digital Experience Manager at Unisport>, my primary focus is on enhancing user experience (UX), product management, and conversion rate optimization (CRO). I lead efforts to improve the usability and overall satisfaction of our digital platforms, ensuring a seamless and engaging experience for our customers. In product management, I oversee the development and launch of new features, aligning them with user needs and business goals. Through CRO, I implement strategies to increase the conversion rates, analyzing user behavior and leveraging data-driven insights to optimize our digital touchpoints. My role is pivotal in driving user engagement, product success, and revenue growth for Unisport.
CDON
March 2023 - March 2024As a Product Designer at CDON, my main focuses were conversion rate optimization (CRO), website redesign, and frontend product management. I led the comprehensive redesign of the entire website, enhancing its visual appeal, usability, and overall user experience. In my role as the product manager for the frontend, I coordinated with development teams to implement new features and improvements, ensuring they met user needs and business objectives. Through CRO, I applied data-driven strategies to optimize user journeys and increase conversion rates, contributing significantly to the company's digital success and customer satisfaction.
CDON
Jan 2022 - Feb 2023As a Junior UX Designer at CDON, my main focuses were creating a UX process, developing a design system, and enhancing the user experience for the internal SaaS tool used by merchants on the CDON Marketplace. I established a comprehensive UX process to ensure consistency and efficiency in design practices. I also developed a design system that provided a unified visual language and components, facilitating seamless design and development workflows. My work involved optimizing the interface where merchants interacted with CDON's system to make their products live on the CDON site, ensuring a smooth, intuitive, and efficient user experience for our merchant partners.